Looking for ways to increase the reach and viewers of your live talk show? You aren’t alone because it’s becoming more challenging to get eyeballs. In other words, the competition for viewers is at an all-time high.
For instance, a report from 2020 shows the leading distractions for remote workers in the US include social media, binge-watching videos, and smartphones. With these distractions, live streams and talk shows need help reaching their intended audiences.
Therefore, you may have the best ideas, shooting equipment, and presentation skills. However, if you don’t have the right strategies for growth, your live talk show will fall short of the expected viewers.
This guide provides growth tactics to ensure your live talk show reaches the right audience.
Starting a Live Show for Maximum Reach
Before diving into strategies for growing your viewership and expanding your reach, it’s crucial to start right. Therefore, we’ll briefly review how to set up and launch your talk show. Afterward, we’ll discuss strategies for boosting talk show turnout and promotion tactics.
While there are some simple YouTube live stream setup choices available, there are additional gear and requirements needed for the average internet talk show:
- Camera and tripod: reduce jittery frames and audio problems while enhancing quality.
- An engaging script: You cannot simply wing it from one episode to the next. You need to master scriptwriting to deliver the right message to your viewers.
- A dedicated microphone: enables excellent sound quality and in-shot maneuvers.
- A smartphone: an excellent first-choice option for equipment, ideal for streamers running a single-host talk show.
- Supplementary lighting: enhances the stream’s visibility in dimly lit settings.
Content delivery is inextricably linked to and just as crucial as the actual talk show production. The end game is to get your live stream out there and gain viewers, so you need to get everything that works against this objective out of the way.
Tactics for Building a Live Talk Show With Maximum Reach
It takes a lot of work to launch a successful live talk show by yourself. To find a consistently increasing viewership for your talk show, content creators should use these tips.
1. Share Highlight Clips Across Multiple Platforms
One of the most effective ways to attract more viewers to your broadcasts is to show them what they may be missing out on. Since there is a growing supply of content, you may leverage highlight reels from previous high-quality shows to promote your live video stream.
Identify segments of your online talk show that are two minutes or less long, where you discuss or summarize your position on an interesting, attention-grabbing topic.
About 70% of viewers watch shorter-than-two-minute internet videos, which have the highest average engagement rates. Meanwhile, the average audience engagement rate falls to less than 50% after a few minutes.
Your channel’s visibility on content-sharing outlets may yield immense results if you broadcast your stream media clips on YouTube or other video-sharing portals.
To make sure that your highlight reels contribute to the growth of your Telegram live stream show audience, follow these short tips:
- Give each video a catchy title and caption.
- Include an outro and an intro in the actual footage.
- Introduce your timetable and show.
This guarantees that even if viewers skip over the description, they can still access your stream information when your videos circulate on social media or messaging apps.
2. Work With Other Creators
Converting someone who now consumes video content and free streams from other influencers in your niche or particular field to your audience will be less difficult if you collaborate with other creators. Therefore, working with individuals who draw in the same kind of audience may be a successful method for improving the reach of your live shows.
One way to accomplish this may be to collaborate with someone who specializes in a separate but related field to offer a comprehensive view of a subject that crosses both of your domains. Conversely, it can include discussing concepts or inviting a guest speaker.
Collaborations are far more effective when both parties have true chemistry with each other before they join forces on a show. So try to interact properly with any content partner and determine whether they fit your viewers right before asking them to join your show or requesting to be a part of theirs.
Having a 10- to 20-minute conversation with your visitor might be a good idea before starting a collaborative broadcast. This allows you to resume or briefly summarize your discussion before going live, which helps facilitate a more seamless start to your broadcast following your intro.
3. Follow Up
You’ll get a ton of new subscribers if your free streams go well, so don’t pass up the chance to interact with them right away by following up. Here’s an excellent opportunity to provide links to other content that is relevant to your most recent stream, inform viewers of additional resources, and invite questions and comments from the audience.
For instance, if you broadcast a how-to stream with Emvux,
- You might summarize the most difficult aspects of your stream in your follow-up email.
- Present viewers with a test or quiz to wrap up the show.
- Find out whether the audience needs more information on a certain subject.
But don’t limit your follow-up to those on your email list. Use retargeting ads to connect with every person who watched your video. Similar to a follow-up letter or email, they must be tailored to your most recent stream, keeping the same topic in mind that initially drew viewers in.
4. Polls and Surveys
Polls and surveys may be an efficient way to promote your video livestream both during and between episodes. In addition to providing feedback for well-informed decision-making, they prove useful in various ways to increase audience engagement and stream visibility.
For instance, conducting social media surveys for the general public on subjects relevant to your content might start a conversation you can continue in a subsequent stream, providing viewers another incentive to tune in and listen to your show.
You may also ask questions of your audience in real-time by using live polling. For instance, live polling allows attendees to choose the next topic for discussion or participate in a quiz as a group in an online course.
5. Promote Throughout the Stream
After your talk show goes live, you should continue to promote it. Announce your streaming dates and future content plans at the beginning and end of each show, as well as occasionally in the middle. If your audience happens to miss the beginning or end of any show, this may help them know what you are up to and when to tune in for another episode.
Also, remember to encourage viewers to post your videos on their social media accounts and sign up for your email list to receive updates and notifications, in addition to informing them of any updates. This section may seem a little strange to those who are not experienced with streaming or creating content.
Asking viewers to spread the word about your video content is effective for advertising video streams. Several YouTube channels have attested that encouraging their audience to like and subscribe to their content boosts their engagement metrics considerably. This also holds for streaming. To prevent repetition, limit these reminders to once every hour or fewer.
6. Market Your Talk Show at the Right Time
When it comes to livestream marketing, timing is crucial to attracting more attendees to your talk shows. If you begin promoting your live show too soon, you risk losing your audience’s attention or having them forget about your approaching livestream. If the marketing time for the stream lasts too long, they may also become bored. However, if you wait to start marketing your live broadcast, there’s a chance that fewer people will see it in time to participate.
Your content strategy and streaming technique will determine the best time to promote your Twitch streaming shows.
Online Events
To guarantee that viewers have enough time to make reservations and that all seats are finished, it might be an excellent idea to begin marketing several weeks before any one-time or yearly virtual event you are hosting.
Regular Streams
Marketing each broadcast thus far in advance might tire out your audience if you’re a regular live streamer, like once a week or once a month. When you first start your talk show, a more extensive marketing campaign can help build an audience, but after that, you might simply have to announce approaching sessions a day or two in advance.
Choose a Wider Reach With Emvux
Your live shows should always be mutually beneficial for your viewers. As you speak, the audience asks you questions and provides you with comments. This is the reason why having live chat during these sessions is crucial. Installing and configuring Emvux simply takes a few minutes provided you have the basic requirements.
But there’s more; promoting ahead of time is also essential for increasing livestream reach. In addition, you have to leverage SEO and produce worthwhile and interesting content. Furthermore, your entire set and production must be top-notch. Using a reputable online streaming platform can help you achieve this production quality.
When you implement these tactics, you’ll achieve your objectives and have more viewers watch live streams when you go live.
